Why are qualified health professionals often the most restricted voices online while influencers freely promote health products? This article explores Australia's advertising laws, the gap between education and promotion, and why evidence-based healthcare professionals face stricter rules than many content creators. Understanding that difference could change how you consume health information online.

Pretty Proven wasn't created because we wanted to start a business — it was created because we saw a problem that needed solving. Discover the story behind two sisters, pharmacists and mothers who turned years of healthcare experience into an evidence-based women's health platform, and why backing yourself doesn't require perfect timing - just the conviction to begin.