Why are women constantly being told their skin needs fixing? This evidence-based article explores how the skincare industry, social media and influencer culture manufacture insecurities to sell more products. Learn how to spot marketing disguised as science, what your skin actually needs, and why a simple routine often outperforms a shelf full of trending skincare.

A tan isn't a sign of health — it's a sign of skin damage. In this evidence-based guide, Pretty Proven explores what UV radiation really does to your skin, debunks common sunscreen myths, examines the rise of tanning apps and Melanotan-II, and explains how to protect your skin from premature ageing and skin cancer. The science is clear: there is no such thing as a safe tan.