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News & Updates
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We Shared the Evidence. TikTok Took It Down.
What happens when pharmacists share evidence-based health advice, only for social media to take it down? After TikTok removed Pretty Proven's warning about Melanotan II, Miranda and Courtney explore the growing problem of health misinformation online. From misleading contraception advice to automated content moderation, they examine why qualified voices struggle to be heard and what platforms need to do differently.
1 day ago4 min read


For the Little Girls with Crazy Hair: We're Women of the Year Finalists
From two little girls in Mackay dreaming of becoming hairdressers to clinical cancer pharmacists and co-founders of Pretty Proven. Courtney and Miranda reflect on their journey, the women who inspired them and the mission behind their evidence-based women's health platform. Now finalists in the 2026 Gold Coast Bulletin Women of the Year Awards, they're celebrating how far they've come and the community that made it possible.
2 days ago4 min read


I Bought an Oura Ring- Here’s My Honest Take, One Month In
Is the Oura Ring actually worth the investment? After one month of wearing it, Miranda shares her honest, unsponsored experience. From sleep and stress tracking to perimenopause features, battery life and everyday comfort, she breaks down what she loves, what could be better and whether the data has genuinely helped her prioritise her health. Plus, a pharmacist's perspective on what wearable technology can and can't tell you.
Oct 154 min read


The Trillion-Dollar Question: Is Wellness Actually Working for Women?
Wellness is now a US$6.8 trillion global industry, and women are driving much of its growth. But are today's biggest wellness trends actually backed by research that reflects women's bodies? From supplements and cold plunges to wearables, hormones and cortisol, this article introduces 10 major wellness trends and asks where the evidence ends and the marketing begins.
Sep 25 min read
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