Who We Are
Our Story
and Values
%20-%2017.jpg)
Welcome to Pretty Proven
Pretty Proven was founded on a simple but urgent reality: the way women access health information has changed - but the quality of that information hasn’t kept up.
Today, up to 86% of internet users engage with social media for health information, with over 80% of young people relying on it for advice. While this has made health content more accessible than ever, it has also created a new problem - one where misinformation, half-truths, and trend-driven recommendations are everywhere.
Many of the voices shaping these conversations are not clinically trained. Risks are often downplayed. Context is missing. And commercial interests frequently take priority over accuracy.
We built Pretty Proven in response to that.
%20-%2009.jpg)
Pretty Proven is a health and skincare education platform founded by sisters Miranda and Courtney - both pharmacists each with over 15 years of experience across public, private, and international healthcare settings.
Education has always been central to our work.
Courtney has built her career in clinical pharmacy across both public and private sectors, with a strong focus on helping people understand their health clearly and confidently, without unnecessary complexity.
Miranda’s background spans complex hospital care, including cancer treatment, where patient education, advocacy, and clear communication are critical. Her perspective has also been shaped by personal experience - navigating her 30s, motherhood, and the realities of women’s health beyond the textbook.
Together, we bring both clinical expertise and real-world understanding - a combination that sits at the core of Pretty Proven.
We created Pretty Proven out of frustration with the current wellness landscape.
Too often, women are forced to navigate:
-
Oversimplified advice presented as fact
-
Fear-based messaging designed to provoke, not inform
-
Trend cycles that prioritise virality over evidence
-
Influencer recommendations that fail to disclose risks
The result? Confusion, anxiety, and a lack of trust in the information available.
Pretty Proven exists to change that.
-
Pretty Proven rationalises the noise.
We translate evidence-based medicine into information that is:
-
Clear and easy to understand
-
Clinically accurate and unbiased
-
Relevant to real life
-
Free from sensationalism and scare tactics
Our approach is grounded in science, but designed for the way women actually live, think, and make decisions today.
We position ourselves not as distant experts, but as your trusted, intelligent friends - the people you turn to when you want clarity, not confusion.
-
Our Mission
Our mission is to empower women to make informed, confident decisions about their health, skincare, and longevity.
We’re building a platform that is not only credible, but aspirational - where evidence-based information feels accessible, modern, and genuinely useful.
Because understanding your health shouldn’t feel overwhelming.
And it shouldn’t depend on who’s trending.
Who We Are
Pretty Proven is a health and skincare education platform founded by sisters Miranda and Courtney — both pharmacists with over 15 years of combined experience across public, private, and international healthcare settings.
Education has always been central to our work.
Courtney has built her career in clinical pharmacy across both public and private sectors, with a strong focus on helping people understand their health clearly and confidently, without unnecessary complexity.
Miranda’s background spans complex hospital care, including cancer treatment, where patient education, advocacy, and clear communication are critical. Her perspective has also been shaped by personal experience — navigating her 30s, motherhood, and the realities of women’s health beyond the textbook.
Together, we bring both clinical expertise and real-world understanding — a combination that sits at the core of Pretty Proven.
Why We Exist
We created Pretty Proven out of frustration with the current wellness landscape.
Too often, women are forced to navigate:
-
Oversimplified advice presented as fact
-
Fear-based messaging designed to provoke, not inform
-
Trend cycles that prioritise virality over evidence
-
Influencer recommendations that fail to disclose risks
The result? Confusion, anxiety, and a lack of trust in the information available.
Pretty Proven exists to change that.
What We Do
Pretty Proven rationalises the noise.
We translate evidence-based medicine into information that is:
-
Clear and easy to understand
-
Clinically accurate and unbiased
-
Relevant to real life
-
Free from sensationalism and scare tactics
Our approach is grounded in science, but designed for the way women actually live, think, and make decisions today.
We position ourselves not as distant experts, but as your trusted, intelligent friends — the people you turn to when you want clarity, not confusion.