The supplement industry is worth billions - but not every product is backed by strong evidence. In this pharmacist-led guide, Pretty Proven breaks down the science behind collagen, protein, creatine, longevity supplements and more, helping women understand what actually works, what’s overhyped, and how to make informed decisions before spending money on supplements.

The wellness industry has transformed health into a luxury lifestyle driven by aesthetics, fear-based marketing and endless optimisation. From supplements and peptides to “clean” products and viral routines, consumers are constantly sold the idea that they need fixing. This article unpacks the myths, misinformation and marketing tactics shaping modern wellness culture — and why evidence-based health matters more than ever.

Ingredient checker apps promise clarity — scan a product, get a score, and instantly know whether your skincare is “safe” or “toxic.” But skincare science is far more nuanced. Many ingredient checkers ignore concentration, skin type and real-world usage, often turning complex cosmetic chemistry into fear-based traffic lights. Before throwing out your favourite products, here’s what these apps aren’t telling you.