Wellness is now a US$6.8 trillion global industry, and women are driving much of its growth. But are today's biggest wellness trends actually backed by research that reflects women's bodies? From supplements and cold plunges to wearables, hormones and cortisol, this article introduces 10 major wellness trends and asks where the evidence ends and the marketing begins.

Why are we so drawn to health shortcuts, even when the evidence points elsewhere? This article explores the psychology behind wellness trends, peptides, tanning injections, and influencer-led health advice. From present bias to the illusion of control, discover why quick fixes are so appealing - and why the most effective health interventions are often the least glamorous.