Wellness is now a US$6.8 trillion global industry, and women are driving much of its growth. But are today's biggest wellness trends actually backed by research that reflects women's bodies? From supplements and cold plunges to wearables, hormones and cortisol, this article introduces 10 major wellness trends and asks where the evidence ends and the marketing begins.

Gut health is about far more than digestion. This evidence-based guide explores how your gut microbiome influences hormones, immunity and overall wellbeing, why women experience unique digestive changes throughout life, and what the science really says about probiotics, fibre and expensive gut health trends. Learn what actually works to support a healthier gut for the long term.